I think it would be interesting to know (at least I'm more interested to know) how much those ads convert. My friends who follow him religiously are mostly very "health-conscious", the "upper-class" among us, and you know the rest. Most of the time when I tuned it because of the guests, I would be laughing at the ad that appears in the beginning of the show. "Do I know really need this?" Anyway, thanks, for getting everyone's attention on this. ;)